Campaign ROI Calculator

Estimate creator campaign return

Use this tool to estimate direct creator campaign ROI before or after a campaign. It is best for planning scenarios, post-campaign review, and comparing spend assumptions.

Calculator inputs

• Campaign spend
• Creator fees
• Product cost
• Management cost
• Conversions
• Average order value
• Gross margin percentage

Formula

`Total Cost = Campaign Spend + Creator Fees + Product Cost + Management Cost`

`Revenue = Conversions × Average Order Value`

`ROI = ((Revenue - Total Cost) / Total Cost) × 100`

`ROAS = Revenue / Total Cost`

`CPA = Total Cost / Conversions`

`Break-even Conversions = Total Cost / Average Order Value`

`Gross Profit = (Revenue × Gross Margin %) - Total Cost`

Result interpretation

Positive ROI means direct revenue is above total cost. Negative ROI means direct revenue is below total cost, but some campaigns may still create awareness, content assets, community engagement, retargeting value, and brand trust.

Worked example

If total cost is ₹70,000, conversions are 120, and average order value is ₹1,200:

`Revenue = 120 × ₹1,200 = ₹1,44,000`

`ROI = ((₹1,44,000 - ₹70,000) / ₹70,000) × 100 = 105.71%`

`ROAS = ₹1,44,000 / ₹70,000 = 2.06`

Disclaimer

This is a planning estimate, not a performance guarantee. Attribution, platform reporting, coupon usage, affiliate tracking, delayed purchases, returns, discounts, margins, and offline sales can affect results.