Clout Index Calculator

Calculate trust signals for creator-brand collaboration

Use this calculator to understand how Cloutaura’s Clout Index can support cleaner creator-brand decisions. The score is a decision-support signal, not a final judgement.

Calculator inputs

Mode 1: Creator Clout Index

Inputs:

• Creator Reputation Score: 0 to 100
• Creator Work Again Score: 0 to 100
• Campaign Completion: 0 to 100
• Dispute Cleanliness: 0 to 100

Mode 2: Brand Clout Index

Inputs:

• Brand Reputation Score: 0 to 100
• Brand Work Again Score: 0 to 100
• Payment Reliability: 0 to 100
• Dispute Cleanliness: 0 to 100

Formula

`Creator Clout Index = (Creator Reputation × 0.40) + (Creator Work Again × 0.35) + (Campaign Completion × 0.15) + (Dispute Cleanliness × 0.10)`

`Brand Clout Index = (Brand Reputation × 0.40) + (Brand Work Again × 0.35) + (Payment Reliability × 0.15) + (Dispute Cleanliness × 0.10)`

Result interpretation

• 85 to 100: strong trust signal
• 70 to 84: good trust signal
• 50 to 69: developing trust signal
• Below 50: needs more history or improvement

Use the result alongside campaign goals, creator fit, audience relevance, content quality, collaboration terms, and manual review.

Worked example

A creator with Reputation 80, Work Again 75, Campaign Completion 90, and Dispute Cleanliness 95 gets:

`(80 × 0.40) + (75 × 0.35) + (90 × 0.15) + (95 × 0.10) = 81.25`

That is a good trust signal, but the brand should still review content quality, category fit, usage rights, and campaign expectations.

Disclaimer

This calculator is educational. It does not guarantee campaign success, payment outcome, income, selection, legal result, ranking, creator quality, or creator performance.